Using social networking for your company is easy.  Facebook, Twitter, Linkedin, and Youtube are some of the most visited websites on the internet.  But, to make social networking an effective strategy for your organization, you must keep the fundamental principles of networking.  Networking is and always has been about connection and communication.  Many have tried to make it about branding, promotions, or even a creating  second leg of their advertising department.  No, No, No!  At its core, networking is about initiating a conversation, and so is social networking.  To effectively use social media you must be able to carry a conversation with you friends, fans and followers.